As the legal sector changes, stratifies and contracts, it is firms who stay ahead of the curve who will prosper. One of the main engines of change in the legal sector is shifting client expectations. As potential clients embrace the power of the internet, so too must law firms.
A well-designed, search-engine optimised website and a presence on social media are the cornerstones of an online marketing drive. The best firms however, stay ahead of the curve.
Most major (and many minor!) companies have embraced the power of Smartphone apps. Smartphone apps allow you to tailor your websites content to a particular device and offer your existing and potential clients all the information they need – in their pocket and available at all times. Smartphone apps allow you to:
Your firm’s app can be tailored to your exact needs. It can be information/reference based, it can offer calculator/computational functionality (for instance tax or compensation calculators), it can be integrated to other services (allowing clients to access and upload documents directly to your case management system for example) or simply a database containing your contact details and a map to your nearest office.
There are now more mobile phones in Britain than there are people. Most of these can now run apps of some description. In addition, industry analysts predict online and app based spending to increase to almost £20bn in a decade – up from £1bn today. The online revolution in legal services is underway. Many firms now have a website and a social media presence. An App is the jewel in your online marketing strategy’s crown.
Contact us for a no obligation discussion on how we can help you: 01923708621.
Read more testimonials