Internet Marketing for Family Law Firms
The website of a family law firm is often the first point of contact for a potential client who may require information on a family law matter or need the services of a solicitor as soon as possible.
Zellera Legal Technology helps family law solicitors create websites that work and helps them integrate social media solutions and best SEO practice to deliver some excellent results. Few other areas of law require such a strong online presence and depth and breadth of information on site. ‘Family law’ is a huge area of law, with many different niche areas. Often, potential clients will search for answers without really knowing the question. As such, having lots of relevant and informative content on the most common family law issues could drive substantial traffic to your site. The advent of ABSs will increase the competition here markedly, as potential clients turn to known and trusted brands for legal advice.
A good deal of family lawyers view online marketing as expensive and altogether different from the more traditional forms of advertising such as the Yellow Pages, newspaper or TV advertising. We can show you how investing in an online marketing strategy for a niche area of legal practice such as family law can deliver a massive return on your investment in a relatively short space of time.
Family Law Firm Web Design – Best Practices
With web design for Family law firms, the following best practices apply, particularly in respect of landing page design:-
• It must look clean, clear and professional;
• Your ‘calls to action’ – telephone numbers, email addresses etc – must be immediately apparent;
• Visitors to the site should know exactly what you want them to do; if they are for advice on divorce, have they seen that you provide an expert service and have an idea of the cost or whether they can get a free initial consultation, the next question they are going to ask is ‘How to I get in touch?’. If this is even slightly difficult for them to work out you may have lost a potential client.
• You should have trust icons such as the Family Law Association and other legal bodies and organisations of which your solicitors are members or in which your solicitors have been featured;
• You should define common legal terms used in family law, as well as general legal terminology;
• There should be links to your solicitors’ social media profiles.
• There should be videos with the law firm’s family law solicitors;
• You should have strong testimonials from your clients.
• You should include include as much family law content as possible in a structured and optimised manner, bearing in mind the key personal injury keywords such as ‘adoption solicitors’ or ‘divorce lawyers’.
• You should target certain locations: clients of family law firms search both nationally and locally for their solicitor and your website should cater for this.
Even if you have had a website designed for your law firm in the past, there may be a reason why it is not delivering results. We can help you implement best website design practices to ensure you are getting the clients your personal injury law firm deserves.
Examples of our work include CBC Solicitors Website, the FLG website (see for instance the Separation Agreement Lawyers landing page and Guardianship Order landing page), Simplicity Family Law (Glasgow),Lloyd Platt Divorce Solicitors, Edinburgh Divorce Solicitors and the Family Law Matters Scotland’s online strategy.
Contact us for advice on all aspects of legal website design for family law firms: 01923 750353.
Content for Family Law Firm Websites – Best Practices
With Internet marketing, particularly further to the recent Google ‘Panda’ and ‘Penguin’ updates, content is king. With family law, the same rules apply. Your website should be continually updated with relevant family law news and content and should demonstrate the expertise of your solicitors.
Your content should be published in a structured manner and, generally, the more landing pages and the more informative content the better, especially for your site’s search engine rankings. If your site’s landing pages can rank first in Google for longer tail keywords such as ‘prenuptial agreement solicitors’ or ‘cohabitation lawyers uk’, this can often work better than focusing purely on homepage rankings.
The types family law related content you should be publishing includes the following:-
• Marital content – prenuptial agreements, divorce and separation, civil partnerships, mediation etc
• Child-focused content – adoption, custody etc
• Definitions of common legal terms in family law cases
• Related content – wills, trusts and executries, conveyancing etc. Any and all types of content that will be called to mind when a client thinks of ‘family law’
In addition to the above landing page ideas, your legal content should also be on current legal and family law news or cases and is best placed on a blog within your website. Blogging helps establish trust with your audience, but it is also great for Search engine optimisation purposes to help you appear on Google in the best possible positions and helps you share your content quickly with your contacts e.g. on LinkedIn, Twitter or Facebook.
We can help you not only integrate a blog within your website, but also write bespoke family law content. Buying and implementing RSS feeds to family law news from other sources simply does not work as effectively as it used to – you need original, unique content to be published on your site published in an optimised manner.
With your website containing better optimised content, more links from other site to yours, better internal linking, improved graphic design with properly tagged images, effective use of social networking and video marketing, you are more likely to attract more clients more often through Google and the web. Your Internet marketing strategy should be viewed not as a one-off website design exercise, but as an ongoing content publishing and integrated web marketing campaign.
We can help. We are different to most Internet marketing companies because we have a team of non-practising solicitors who are experienced not only with family law, but also with drafting optimised legal content for SEO purposes. For further information on our services please call 01923 750353.
Best SEO Practices for Family Law Firms
As noted above, online marketing for family law firms is the one of the most competitive area of all areas of legal practice.
With fierce competition and multi-million pound marketing budgets, it can be daunting to look at the first page of Google for family law terms and think that it will take hundreds of thousands of pounds to reach the top places.
With our bespoke link building strategies, optimised landing page creation, content publication and social bookmarking strategies, you will begin to dominate the search engine rankings for your desired keywords.
For further information on our SEO services please call 01923 750353.
Social Media for Family Lawyers – Best Practices
Social media marketing, including effective use of Twitter, LinkedIn, Google+ and Facebook can help you stand out from your competitors.
Family lawyers can expect the following benefits from a coherent social media marketing strategy:-
1. Increased awareness of your family law firm and its services among target clients
2. Increased relevant traffic to your law firm’s website
3. Improved favourable perceptions and increased trust of your firm’s brand
4. Development of targeted marketing activities
5. Increased search engine rankings for your website by virtue of social media bookmarking
6. Development of business relationships include an increased chance of word-of-mouth referrals and referrals from other solicitors
7. Ultimately, the generation of new business
We have helped create hundreds of optimised profiles of solicitors and law firms throughout the UK and beyond in the world on social network sites such as Twitter, LinkedIn, Google+ and Facebook and, with our more advanced social media services, we continue to manage certain social media accounts for personal injury lawyers and law firms to help them generate results online.
An example of our work includes the @gefamilylaw Twitter account.
We can you help your practice by:-
• Establishing, developing and managing optimised accounts on social media networks;
• Creating and maintaining an updated blog on your law firm’s website which will integrate perfectly with your Twitter, LinkedIn or Facebook accounts;
• Promoting your brand and website to tens of thousands of our relevant Twitter followers and LinkedIn connections
• Advising on best practice and policy for social media use
Contact us today for expert advice on all aspects of the social media marketing for your personal injury law firm. We’re very happy to offer some free initial advice (free = no strings) 01923 750353.
Online Marketing Solutions for your Family Law Firm
As noted above, we can help you build a profitable website, delivering significant amounts of business for your family law firm. We are different to most Internet marketing companies because we have a team of non-practising solicitors who are experienced not only with family law, but also with drafting optimised legal content for SEO purposes and provide a first class social media service. For further information on how we can help you please call us on 01923 750353.
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