How are you reading this post right now? Are you in work on your laptop? Are you travelling home on the train with your smartphone? Maybe you’re sat on your living room sofa with a tablet computer.
Either way, there is no denying the endless amount of devices available today to browse the web. According to Mashable – A new study shows mobile internet usage is set to grow massively by 2015 with an increase of 16% from 2010. Which has resulted in a confident prediction that this year mobile will overtake desktop as the number one medium of choice for using the internet.
Over 24 million people in the UK use a smartphone or tablet PC to access the Internet. Across the world, the number of smartphones will soon overtake the number of people alive.
Smartphones and tablets are ubiquitous, always-on, always connected to the internet and are increasingly consulted first when it comes to solving a problem or making a purchasing decision.
So what does that mean for websites today? With the proliferation of mobile devices with an advanced web-browsing capability and so many variants in screen sizes, it draws massive attention to the vital importance of responsive website design.
The first most important part of any website is the content. Content is King. But what’s the use in having perfectly crafted and well thought out content for your website if the user can’t see it easily enough? Content and user experience come hand in hand. You must take into account that the potential clients viewing your website might be using a desktop computer, a smartphone, a tablet or even a smart-TV.
Ensure that your visitors have a positive user-experience and they will be far more likely to do business with you. If your site is not optimised for mobile devices, there is a chance of losing potential clients.
A responsive website design simply means a website that has been designed so that all the content, structure, and core functionality will remain consistent over the widest possible range of internet capable devices.
As there are a plethora of web capable devices already available and still ever-increasing: it is a waste of time, money, and effort to build separate sites to target every possible device. Instead, it’s better to let the website respond to its environment and adapt fluidly.
While content is always king. It is vital to allow your visitors to consume this content through the device of their choosing. Responsive web design creates a positive user experience for people who browse the web on-the-go as well as those who use desktop computers.
With no awkward re-directs or broken links to mobile versions of your site, you can now reach more people, more frequently. Now that potential clients can browse your website on their commute home from work using their smartphone – visits to your site will increase and with that will hopefully become an increase in sales too. Combining a positive user experience along with quality content is a perfect way to increase your client list. Having a consistent user experience will evoke a positive effect on your conversion rates. Your visitors will become more familiar with the navigation and site or system use across different devices.
By no longer having to have two different sites – desktop and mobile you should start to see the savings. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device. Why have two separate sites when you can have one that fits all? A single responsive site means one single report on Google analytics. You no longer have to analyse two different tracking reports, this allows for easier monitoring and analysis.
By having a single responsive website means you can focus all your SEO strategy into the place that matters most. Content is vital when it comes to SEO. Previously you would have had two sites with duplicated content. Now you can focus this quality content into the one site which will give your website a greater chance of getting a higher search engine ranking on Google. Google also tends to favour mobile optimised, responsive sites more prominently in localised search results.
Following on from that last point, Google recommends having mobile phone configuration as ‘industry best practice’. Websites with responsive website design have one URL and the same HTML, regardless of device, this means that it is easier for Google to crawl and index multiple versions of the same site.
In addition, Google favours sites with responsive web design because when content is only one website and one URL, it makes it much easier for users to share, interact with and link to. This creates a better user-experience which Google also takes into account with regards to Search Engine Optimisation.
We can help implement your site in a way that is best for iPhone, iPad, Blackberry, Galaxy, Android and other devices.
Responsive web design is one of the biggest trends that emerged in recent years. When implemented, responsive web design allows your content to be available across all types of devices, including desktops, mobiles and tablets. This helps to keep prospective clients converting regardless of the type of device they are using. Ensure that you don’t lose any potential clients by not adopting a responsive website design – get in touch for a free consultation.
We can help you implement a responsive web design for your firm. Each month we help deliver thousands of new enquiries for our clients and we know what it takes to succeed online. We can help you too – get in touch today! Please complete our online enquiry form on the right or give us a call on01923708621.
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